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Football Coaches Must Not Do The Jobs Of Agents* – Ojuolape Kosoko, CEO TopPro Sports Company

By Akeem Busari

The dynamics of sports and talents management industry is changing and what with younger, fresher and wide-eyed, but very resourceful males and particularly females, joining the fast evolving sector of the sports industry.

In a recent chat with the media, the newly appointed Chief Executive Officer of TopPro Sports Management Company, Princess Ojuolape Kosoko, was upbeat about bringing the much desired panache, class and unbridled professionalism to this sports sector in Nigeria and Africa.

“Managing talents goes much more than paperworks and mere rhetorics. It is a very tasking job that demands compassion, honesty, trust and professionalism in all of its ramifications, from the talents managers,” Princess Kosoko stated.

“As you know, at TopPro Management Company, we deal with top talented athletes. We manage our athletes on and off the field after their careers. For instance, with Folashade Ijamilusi, we’re working on deals outside football for her, because we all know that a footballer’s life is short.

“I love to see footballers who have passion and not ambition. I tell you, players with more passion for the game, often have a longer and more rewarding careers,” she noted.

The smooth talking CEO of the leading sports management company, was quick, to admonish football coaches and administrators to stick to their core and primary assignments.

” I would advise the football coaches to take a breather and allow football agents to do their jobs. While our own job is to scout and manage players. We don’t tell coaches who to play or not to play. I would want to ask also, that everyone faces his or her specific jobs for the betterment of the game in the country,” she added.

Akeem Busari

When it comes to sports journalism in Nigeria, few names resonate with authority, consistency, and passion like Akeem Busari. A seasoned journalist and respected media voice, Busari has carved a reputation as one of the nation’s finest sports reporters, with a unique flair for uncovering and promoting stories from the grassroots—the heart of Nigerian football. With decades of experience under his belt, Akeem Busari stands tall as a veteran journalist whose contributions to Nigerian sports coverage are both significant and enduring. His dedication to authentic storytelling, especially within local football circuits, has made him a trusted source for fans, stakeholders, and aspiring athletes alike. Beyond the bylines and match reports, Busari is the visionary behind the Nigeria Sports Centre, a leading WhatsApp-based sports media platform that serves as a vibrant hub for news, analysis, and discussion across all levels of Nigerian sport. As creator and administrator, he has grown the community into one of the most influential digital spaces for real-time sports engagement, connecting journalists, players, coaches, and enthusiasts across the country. In recognition of his industry leadership and communication expertise, Akeem Busari currently serves as the Vice Chairman of the Lagos State Football Association Media Committee. In this capacity, he plays a strategic role in shaping how football is reported, promoted, and understood in Nigeria’s commercial capital—often leading initiatives that spotlight local talent and amplify grassroots events. Busari’s unmatched commitment to grassroots sports development, especially in football, continues to inspire a new generation of reporters and content creators. Whether he's on the sidelines of a dusty community pitch or moderating media strategies at the state level, Akeem Busari remains a vital force in Nigerian sports journalism—bridging the gap between the game and the people who love it.

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